Noche Latina II

My role as the lead graphic designer for the New York Red Bulls’ Noche Latina, was to design a visual identity unique to the club. I built upon 2023’s look by updating the typefaces, tightening the color pallet, bridge the brand and culture by designing a unique tile-inspired pattern to pay homage to Latin roots, add accent elements to support theme builds, and ensure the identity can be used dynamically across all areas. (2024)

Art Director – Kevin Maulbeck

Creative Director – Justin Baier