SubZero Performance

Visual Lead (2023)

To push our in-line, SubZero Performance Womens product, we teamed up with FootLocker’s prime Los Angeles locations to run in-store visuals. For this campaign, we wanted to re-introduce a fresh our evergreen performance product in a fresh and youthful take by using local dance talent to showcase “how they SubZero” – evoking high-energy, intense motion, and fun through what they love.