Freestyle Kit

The 2023 third kit of the New York Red Bulls honors the legacy of the pioneering MCs, DJs, Graffiti artists, Breakers, and Beatboxers, from the Empire State to the Garden State, and the lasting impact that Hip-Hop has had, and will continue to make, on our culture. With our club being presented of the opportunity of having a third kit from MLS & Adidas for the first time, our team was challenged with ensuring all aspects of the launch were to tie back to the kit design and design story, honor 50 years of Hip Hop, be consistent across all marketing assets, and display different perspectives of imagery that live within the same world for output across multiple channels.

To support on this project, my role included designing the 3D set render, assist on the set build, design social content pieces, and assist on paid media assets.