NBA Dreams

With our license growing and wanting to expand our audience, we’re looking to push our NBA Womens undergarment line as more than just a garment you wear underneath. With this design and campaign direction, I wanted to reintroduce this sector as part of the various streetwear and athleisure combinations our Sports Bra and Staple products are able to achieve. Whether that’s going to a game, hitting the town, creating content, or just hanging out, Ethika “being with you everywhere” means you can rock your favorite NBA team in any style that fits your lifestyle in ways that make you feel confident and fashionably ready. I wanted to play off the cloud and dreamy essence of the design styles to create a dream-like NBA world of our own by shooting lifestyle and product photos and video through multiple rooms using the Starburst FX Filter, appropriate ambient lighting that highlights product and set design that can be used throughout all team colors, and edited into stills, a sizzle lookbook video, and graphics for this campaign’s marketing collateral.