More Than A Color

Lead Graphic Designer (2024)

For the New York Red Bulls’ Red Memberships campaign, our team was tasked to create a sense of community through emotional visuals and storytelling. Our goal behind this campaign was to remind current fans why they have a deep connection with the club and to create a stronger attachment with the casual fans. With “Red Runs Deep” being our general club tagline, I wanted to extend what “Red Runs Deep” means. To do this, I curated the “More Than A Color, More Than A Membership” messaging accompanied with player and fan visuals to showcase the lifestyle of what it means to run deep and to be a Red Member.