Skate Con Cultura

This spec work was produced by a great photographer friend and myself. We thought-up a year-round series highlighting Latinx skateboarders of all levels on their background, passion for skateboarding, and what defines culture. The goal was to use Adidas Skateboarding as the brand example to showcase this initiative through their tone and voice, create bold messaging, make consumers feel seen, and push audiences to learn more about how Adidas highlights parts of culture they’ve built their brand on. My approach on these graphics were to introduce a title treatment, color, and elements to extend the natural stories being highlighted.